Local SEO: how to rank in the map pack
How to rank in Google's local map pack: Google Business Profile optimization, NAP consistency, reviews, local landing pages, and LocalBusiness schema.
Playbooks for ranking on Google, getting cited by AI, and winning answer engines.
Win classic organic search — technical audits, keyword research, Core Web Vitals, internal links.
How to rank in Google's local map pack: Google Business Profile optimization, NAP consistency, reviews, local landing pages, and LocalBusiness schema.
Mobile-first indexing means Google ranks the mobile version of your site. Win it with responsive design, mobile Core Web Vitals, content parity, tap targets.
A practical on-page SEO checklist: title tags, meta descriptions, heading hierarchy, search intent, content quality, image alt, internal links, and schema.
Internal links are the cheapest, most controllable SEO lever: they move authority, guide crawlers, build topical clusters — and now decide AI retrieval too.
Pass Core Web Vitals in 2026: real thresholds for LCP, CLS and INP, why field data decides, the top causes of each failure, and how speed feeds AI retrieval.
Keyword research that ranks starts with intent over volume: weigh difficulty against your authority, cluster by SERP, find quick wins, and adapt to AI search.
The technical SEO audit checklist for 2026: crawl and indexation, Core Web Vitals, schema, internal linking, and AI-crawler readability, layer by layer.
Get cited inside ChatGPT, Perplexity and Google AI Overviews.
AI content doesn't automatically hurt SEO — Google rewards helpful content and penalizes spam, whoever wrote it. How to use AI so your pages rank.
AI search has no rank report. Learn to measure AI visibility with a fixed prompt set, cited/mentioned/absent tracking, referral traffic and share of voice.
E-E-A-T — Experience, Expertise, Authoritativeness, Trust — is how brands earn AI citations. How to demonstrate each signal and the honest limits of trust.
Structured data gives AI engines unambiguous facts to cite. Which schema types matter, how sameAs builds your entity, and how to validate honestly.
Entity SEO makes your brand a thing AI engines resolve and cite — consistent naming, Organization + sameAs schema, links to Wikidata, Crunchbase, LinkedIn.
Earn citations in ChatGPT, Perplexity and AI Overviews — what moves the needle: canonical sourcing, quotable passages, entity consistency and llms.txt.
Win featured snippets and direct answers — structured Q&A and llms.txt.
How-to content still wins list snippets, voice and AI answers even after Google removed HowTo rich results in 2023. Structure steps engines actually lift.
The People Also Ask box is free keyword research and an AEO goldmine. What PAA is, the question-answer format that wins a slot, and why AI answers reuse it.
Voice search runs on the same extractable answers that win featured snippets and AI Overviews. How voice queries differ, and how to be the answer read aloud.
Win featured snippets and AI Overviews: what triggers them, the 40–60-word answer formula, paragraph vs list vs table, and how to measure — no guarantees.
llms.txt is a plain-text map telling AI crawlers which pages matter. What it is, what it isn't, whether you need one, plus a copy-paste template.